Skyworth's overseas social media marketing in 2021
Author: YeungPower
Category: Apps
Date: January 20, 2022
Background
The overseas brand of Coocaa has insufficient publicity. The brand urgently needs to establish a complete overseas media network, build its brand image, establish communication channels with users, and cooperate with the e-commerce channels to achieve sales breakthroughs.
Challenge
Taking into account the local characteristics and product prices, clearly define the brand positioning, and build the brand into a young brand with rich content, high quality and reasonable prices.
Insight
The Southeast Asian market is focused on cost-effectiveness. The purchasing population mainly consists of young people aged 20-34, while the style of TV brands is relatively mature.
Younger color schemes, younger IP, and younger brand positioning can better attract users’ attention and create a difference from other brands.
Creativity
Using a highly saturated orange as the brand color, combined with the cute and playful IP of a little fox, along with the relaxed and youthful tone of the operator, a young brand is created. This brings the brand closer to the users, enabling the brand to spread rapidly among the users.
