OLD PUNK | Creating topics and having in-depth communication with users
Author: YeungPower
Category: Apps
Date: January 13, 2023
Background
In 2022, the emerging domestic jewelry brand OLD PUNK, after launching its own independent website, reached out to Weizhuo for cooperation. They hoped to rapidly increase brand visibility and fan interaction through overseas social media operations (Facebook and Instagram).
Objective
Increase brand visibility and establish brand style + Guide fans to engage in online interactions and facilitate purchases.
Challenge
How to rapidly enhance the popularity of a brand that started from scratch, and establish effective connections and trust with consumers, in order to attract a large number of new customers and loyal fans.
Creativity
Refer to the popular content of competing products, and quickly formulate a differentiated operation strategy.
The Meta social media combination is a powerful platform, with high-frequency and high-quality exposure of products. Combining the Givaway benefits, enhance fan engagement, quickly gather popularity and loyalty